Partnering with agents and developers in Whissendine, Rutland.
Brand identity and strategy for housing development.
Increased engagement through content creation and management.
Project Research
To kickstart the project, we delved into background research which became the bedrock of all subsequent work. This step provided a solid foundation for understanding the development’s target buyers and ensured everything was built upon this information. Having this nailed meant that we had a clear roadmap for making a successful identity that would attract buyers.
Brand Identity
The brand identity was formed with the rural aesthetic in mind. The area where the houses were built is in a quiet corner of the Whissendine countryside, overlooking flowing hillsides. The logo was designed to symbolise the modern feel and the five plots that were built.
Supporting Material
Having created a strong visual identity, we were then able to develop effective design assets for multiple scenarios. From brochures to hoarding to design for social media promotions, we were able to create on-brand work that clearly and effectively sold the brand to buyers.
